On a grey day in London in 1971, an incredible thing happened: a cup of Costa coffee was poured for the very first time. Its creators, the brothers Sergio and Bruno Costa, first sold their coffee to a handful of local caterers. Then to some delicatessens. A few years later, they opened their first coffee shop. Today Costa is the largest and fastest growing coffee shop chain in the UK. So while a lot may have changed since that first cup was savoured, our coffee certainly hasn't. We still slow-roast our beans in exactly the same way, and even in the same roasters, as Sergio did on that momentous morning 40 years ago. And as long as coffee lovers like it that way, we'll continue to do so.
http://www.costa.co.uk/experience/#/1/nations-favourite
The name and logo
I love the Costa logo as it flows really well. The type flows around the circular shape in a simple yet effective manner. This is because the typeface is easy to read and has a thicker stroke than the other text included in the logo, introducing hierarchy. The small amount of illustration used in the center of the logo means that the audience is intrigued to know what it's all about. The design on the coffee beans with hardly any detail means that the design is easy to create and use in any size, for any campaign or product. The colour theme is extremely simple, yet that can be the most effective. It looks very professional, meaning every customer will take to the company and that certain way.
The Website
The website design is very professionally laid out, with legible text and large images. I do feel somewhat confused by the yellow negative space throughout the different website pages, as it doesn't go with the colour theme. I feel that instead of the yellow, a nice clean black would create a more professional vibe. The layout is very simple, with everything in line with each other and all the images the same size.
The menu design on the website is beautifully laid out. Even though I feel that the tone of the yellow in the background doesn't go with the colour theme, the pink and black type is very easy to read. The images all look inviting and the body copy is mainly all in line.
This page of the menu is very neat and tidy, creating a beautiful, simple design. The type is easy to read and the imagery is just the right opacity, so that they don't become too overpowering towards the viewer. The overall page design creates a calm feeling, making the viewer feel relaxed while reading the menu and deciding in a calm manner.
Again, the images are simple, yet easily portray what the page link the image is for.
The Interior
The inside of the restaurant looks very relaxed. The queue to get your beverage is easy to find as it is a straight line, starting at the door. The menu is on boards at the top of the back wall of the tills, meaning that the customers are easily able to read what they want quickly and effectively. I love the fact that they show what they have on offer, making the customers choice a lot easier and the employers jobs a lot more effective.
The Menu
I adore the design of the menu as there is hardly a lot going on, regarding imagery and colour, that it looks interesting to the eyes. The type is easy to read on each page. Again, the designer has stuck to the colour theme, meaning that the overall corporate identity is easily recognisable. I love how they have included the name on the top of each page, in the same place, making the design flow. The pricing list is always in the same place and is legible. Hierarchy is shown on the typeface on the front page design and on the names of the beverages that they offer. This is shown by the increase of the point size and the change of colour. This is helpful for both the customer and the company, which is what I need for my designs for menu designs for them to work effectively.
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