Tim Martin set up J D Wetherspoon in 1979. Why 'J D Wetherspoon'? Because 'J D' from initials of sheriff JD Hogg, from 'The Duke of Hazzard' TV series, of course while Mr Wetherspoon was one of Tim's teachers in New Zealand!
They run Lloyds No.1 bars with music and hotels. In 2006, they made WiFi available in all pubs. This is a great idea as technology is massive in this day now, which I can include in my ideas and designs process.
http://www.jdwetherspoon.co.uk/
The Name and Logo
The design is so simple, however very effective as soo many people know about them! The typeface is easy to read as the kerning and tracking has been increased. The colour theme is very bland, which is not really my own style, therefore I am not majorly influenced. I don't have a lot to say about this design as it is so plain. In my opinion, it needs a simple illustration around the text, catching the attention of all ages.
The Old Logo
The old logo included a lot of detailed design around the name of the company. This style has a very out dated look when compared to logos you see around now, regarding the detail and the colour theme, it look a lot more eye catching. The density of the illustration intrigues me, creating a delicate feel. The shade of yellow reminds me of mustard, a very murky colour, which I am not very fond of, instantly putting me off already.
The Exterior
I am in love with the exterior of this restaurant in Dunstable, because it looks so welcoming and intriguing. The large windows from top to bottom means that my eye is instantly caught by the lights inside, creating a welcoming atmosphere.
The Interior
The restaurant/bar itself inside looks very cosy! There is so much room, it means that everyone feels comfortable, which is key, both for the customers and the company. There is plenty of room for everyone to move around and a variety of seating, meaning that in every direction you look in, there will be something different. The bar runs around the corner and side of the restaurant, meaning that where ever the customer sits, the have easy access. There is plenty of lighting, coming from different places in the restaurant.
The Website
I adore the website design, as it is powerful to the viewers eye. The black negative space creates a professional feel, while the bold colours of the food and drinks catches my eye immediately. The reverse type stands out really well, meaning it is easy to read. The imagery used is powerful as it sets a positive theme towards the viewer, instantly drawing them in. The black, bold typeface for the sub headings against the coloured negative space creates a statement, like they are telling the customer that they are the restaurant they should go to, they are the top choice!
Online Menu
The layout is very simple, meaning that it is easy to follow, for every age. The different tabs at the side means that there isn't a lot going on, which is easy on the eye. The colour theme is very simple. I guess it goes with the original colour theme, as there isn't really a theme to follow. It does not shout out to me, however because the first page design of the website is powerful, this doesn't need to be crazy with colour!
The layout of the drinks is very easy to follow, which is good! The simple colours throughout each website page creates a good colour theme, meaning that they will start to become recognisable. The reverse type works better than black for the title, as it stands out better. the use of increasing the strokes in the sub headings means that hierarchy is easily and effectively shown. I love how a little illustration makes the design look complete. It shows the customer what they should expect from this website page and works really well. Silhouettes are a great idea, and I am thinking of developing this idea forward into my own designs. The parallel layout shows that there is structure to the company, showing that they know what they are doing and how to go about selling it.
The Menu
I love this particular layout design as it looks interesting, which is vital when capturing the customers attention. The colour theme creates a relaxed atmosphere, which is easy on the eye. The small amount of good quality photos is effective because it shows the customer what they should be expecting. The different typefaces used throughout this design creates a funky feel, catching the attention of the younger audience as well as the the adults. The body copy is legible, as the black font is bold against the light pink negative space. Hierarchy is shown well in this design as both the colour and the point sizes are different throughout making it easy to follow and effective.
I love the idea of having a separate menu design for a different idea. The concept of the original menu design is still there, just the layout is switched up, which is what makes this particular idea interesting. The typeface for the title is only used for this specific menu design, which makes it easier to acknowledge. The typeface has been tracked closer kerned and tracked closer together, however it is still easy to read, especially as it is black on a beige negative space. This design does create a more royal feel, especially with the frame design around the image on the left hand side.
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