Evaluation

I am really pleased with my final designs as they show a clear link between each other and the overall theme works really well. I was very inspired by designer Lauren Hom and her christmas designs, which were laser cut on a wooden slate. I was also inspired by Wetherspoons Gary Coopers restaurant and bar because of the theme they had going. They used a lot of various shades of browns, especially for the seating area, the walls, the flooring and up at the bar. This creates a cosy atmosphere and a strong colour theme, making it instantly recognisable. I wanted to be able to create a similar feel to my restaurant, making the customers feel comfortable and relaxed, and I feel I have managed to do that well.

The name creates a sophisticated theme. It is very simplistic, however this makes it work better with the rest of the designs as they a quite busy pieces of design. I really like the glow at the back because this makes it stand out against any background it is placed on, even white, making the designs and future designs even more sophisticated. The little logo in the corner adds a little touch of fun. The texture of the overall logo starts of the wooden cabin theme, linking all my designs and the corporate identity. I am really pleased in the way that the name and logo work really well together.
The logo itself is very basic and less elegant that the actual name, which I can instantly see and would change if I was to repeat this area of the project. The handle for the mug is elegant, with a cute little tail at the bottom, however the overall size itself is too bulky. The type placed at the top of the mug in reverse type creates a calm atmosphere, almost like it's showing the customers a little of what they should be expecting when they walk in.

I am so happy with the front design of the menu. It creates a professional, elegant yet fun theme, which is exactly what I wanted. The typeface for the name is really easy to read and understand, even from a distance which is good, especially for the younger and older generation. I used photographs that I took myself and edited the opacity to create a gallery effect, linking to the name of the restaurant.

I am really pleased with the final outcome for the back of the menu, as it looks sophisticated, yet has a quirky feel to it. The background gives it this quirky feel because of the texture. I took photographs of various tree barks and edited my favourite image in photoshop. This way the texture of the bark is very well shown, with all the grooves creating a professional, interesting piece of design. I feel that the typeface used for the body copy is very easy to read, making it simple for the customers to read and choose what they want in an easy fashion. The typeface used for the subheadings links to the name, as it is the same typeface, however I did increase the tracking of each subheading so it makes it easier for the customers in any age to read. I chose reverse type because it is a lot easier to read against the textured background, rather than black type. I decreased the opacity of the images I used to create a relaxed feel, as I didn't want the images to overpower the design of the menu. I developed the bottom of the menu so  that they were able to stand up in menu holders. I find the overall shape of the menu is quirky and very eye catching. The younger audience will be very interested in the shape as it is very different to what is already on the market. This makes the overall corporate identity of the restaurant/cafe stand out immensely.

The wall designs create a fun atmosphere, aiming to attract the attention of the younger audience. I designed simple illustrations that grab the audience's attention, using strong colours and easy images that would be easy to understand what they are illustrating.